The Chinese furniture industry has survived the carnage of the international financial crisis!

Since the world-wide financial crisis fully unfolded, the Chinese furniture industry has regained vitality after more than half a year's adversity, marching much more steadily and boldly forward. Furniture manufacturers with renowned brands have hustled at this year's fair, which signals a rebound in the entire industry.

Take a sketchy scan of the first day of the fair, and you will find that every force within the Chinese furniture industry is demonstrating their strength cultivated during the past year.

A famous furniture exporting company which first penetrated into the Chinese domestic market in 2007 has been a constant participator at the fair in the past few years, and it has already put its finger on the pulse of the domestic market. It has oriented its product R&D to flavors and tastes of Chinese consumers and constructed a product lineup consisting of high-end, middle-high-end and middle-end furniture. Plus, it has launched an enormous marketing campaign during the fair with a sprawling 3,000 ©Oindependent exhibition hall that displays its confidence and determination to explore the domestic market.

Another company from Dongguan hasn't run with the herd to hire showbiz superstars as its image ambassador, and instead employed a sports celebrity to promote the product concept of Energy and Health. Such innovation has reinforced the enterprise's competitive edge in the market.

There's one special furniture manufacturer that never participated in any exhibition until this fair. Throughout the company's 6-year history, it managed to expand its market share solely utilizing the reputation gained from customers'  positive comments and praises. Yet it finally appeared at this year's fair and concluded 18 dealership contracts with clients on the first morning. Why come to the fair this year? Manager from this company explained that the time has come for them to cultivate a strong brand image. We can sniff the two facts that underlie the manager's words: first of all, there would be a remote possibility of success in the domestic market if a company fails to foster a strong brand image;second, this furniture manufacturer are bracing for a promising domestic market in which its products would hit great sales records.

As furniture manufacturers steadfastly march forward, other forces within the industry are also flexing their muscles. The high-profile Hebei Xianghe Asia-Pacific Furniture Material Centre Strategy Release News Conference garnered much attention at the fair, and the Suzhou Furniture Fair which mainly targets the secondary and tertiary market launched a tremendous promotional campaign as well. Such corresponding moves reveal their consensus on the prospects of the furniture industry: the most difficult times have passed, while a precious opportunity for development is approaching. 

In the early spring, the cold snaps could still occur, so people will easily catch a cold without a healthy body. Likewise, as the Chinese economic situations just begin to stabilize, there could be risks. Yet the Chinese furniture industry are boldly launching different kinds of campaigns and fairs. Chinese furniture merchants'  vision, passion and vitality have once again earned worldwide respects.

It is not the first time that Chinese furniture has suffered devastating impacts. Previously, Chinese furniture was going through a rapid development when it suddenly encountered the anti-dumping from the American furniture industry. However, the Chinese furniture industry fought with increasing courage instead of giving up, figured out the trend of future development from the battle and transformed the old-fashioned practices, standardizing the internal corporate management and enhancing products'  added value via strengthening products' design and brand-building so as to improve the image of Chinese furniture. The setback stimulated Chinese furniture industry to focus on self-improving gradually during the rapid development. Therefore, the industry was capable of maintaining composure during the economic recession caused by financial crisis and it has accomplished the present satisfactory performance after the macro economic environment picked up.

The proactive actions are the best indicators of Chinese furniture industry's sufficient preparation and confidence in its own power. The performance in the first significant gathering after the economic depression has proved that the industry has already survived the tough crisis.